iPic’s theater and restaurants require a staff of 246. In the old days, a typical theater might employ a ticket seller, a ticket taker, a concessionaire, a couple of ushers and a projectionist. Over time, we’ve done a number of ’em, and every time we’ve done it better.” “This idea goes back to 2004, 2005,” Hashemi said, referring to Muvico’s Premiere concept. Press a call button on the inside of the arm, and a “ninja server” appears to take your order. “It’s your night, your way.”Īll seats are thickly cushioned leather with wide arms and trays that can accommodate food and drink.įor a surcharge, guests can choose Premiere Plus (popcorn included) - a fully reclining seat, with a pillow and blanket. Seats can be removed to accommodate patrons in wheelchairs. Though each auditorium has less capacity than its predecessors, it’s wider and seats are arrayed stadium style to enhance the wide screens, digital sound and the booming 3-D experience.Īll seats are reserved, and guests are encouraged to select online in advance. Gone is the old concession stand, replaced by Tanzy Express, a chef-driven, quick-service center offering an expansive made-to-order menu, beer and mixed drinks, with ID, of course. The smallest seats 44, the largest only 82. Take the escalator to the theater level, where an attendant takes your ticket and an usher escorts you to one of the eight theaters. Including this upstairs women’s restroom. Luxury materials are used throughout the iPic Theater, The walls are covered by glass tiles and panels of interwoven coconut shells. Sinks made of hollowed and polished boulders sit atop countertops of translucent stone that are lit from below. It offers indoor and outdoor dining, an “artisanal Italian menu” fresh made from local sources, plus a novel Italian take on a sushi bar.Įven the restrooms are stunning. That lounge? Appropriately named The Cocoon, it’s encased by a thicket of leafless vines - actually centuries-old wood from Malaysia.Īnyone, not just moviegoers, may dine at Tanzy, the 250-seat restaurant and bar (opening May 14). Eight-foot square Chinese marble tiles cover the floor. Panels of cross-cut walnut shells cover the main support columns. Walls are covered with original art, wood and metal accents. When you went to Radio City Music Hall, it was to escape,” said Jim Lee, iPic vice president of marketing. On May 4, his newest and most advanced iPic opened in Boca’s Mizner Park.Īt first sight, it suggests luxury hotel, a hot bar, a top-end restaurant or perhaps a lounge designed by Tim Burton. Grand opening is May 4Īt Mizner Park in Boca Raton. The plush leather seats of iPic Theater’s Premiere Plus seating Two years later, in a Milwaukee suburb, he opened his first iPic theater. No more strip malls, no more floors gooey with popcorn ground into spilled soda, no more scratchy film. Just as movie-making has changed, so has the movie house. It became an industry innovator.įast forward to the 21st century. Six years later, he was running his own movie house, three screens in a Coral Springs strip mall. Still a teenager, Hashemi and his family left Iran in 1978, a year before the revolution. “Movies were the gateway to the Western world,” Hashemi said. The big screen became so alluring that he and his teenage pals once saw 19 movies in two weeks. His mother would take him and his brother and sister to the local cinema in Tehran, Iran, every Friday. Long ago and far, far away, Hamid Hashemi couldn’t get enough of movies.
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